Decoding the language of design for brands & creatives
Design is a powerful tool for communication, saying more about a brand than words alone. But most brands and creatives don’t know how to tap into its full potential.
Linguist exists to help both brands and creatives to better understand the language of design so they can improve how they communicate with consumers.
In short: we make semiotics simple and brands better
Se·mi·ot·ics
The study of the meaning that we attach to signs and symbols that are all around us. From the letters we use to write our name to the leather jacket we wear to signal our sense of style.
Linguist specializes in semiotics for branding & design. We share insights into the meaning behind the colors, shapes, textures and design aesthetics used by brands to communicate with their audiences to help you design better brands.
What we do
INSIGHTS
Identify brand and creative opportunities across culture and categories
BRAND STRATEGY
Define what your brand needs to say to cut through and connect
CREATIVE STRATEGY
Give your creative team the visual vocab to speak through design
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